Ideas Group Branding
Ideas Group helps organizations equip its people with what it takes to adapt, develop, and grow.
When I was approached, in 2009 by the senior partner of the group Camil El Khoury, I would have never thought that it would be the start of a great collaboration for both parties. The enthusiasm and ambition in Camile, was a positive drive behind the work on the brand identity.
The organic shapes that are interlaced, represent the communication between the group and the people that they train. It’s fluid and it helps you evolve into a better version of yourself, illustrated by the circle.